Sales · Partnerships · Growth

Joseph Henry
Rodriguez

I turn cold outreach and long-game relationships into serious revenue.

Full-cycle sales and partnerships operator. Over nearly two years at Whop, I drove more than $137 million in gross transaction volume by bringing real businesses onto the platform and staying with every deal until it closed.

Joseph Henry Rodriguez
$137M+
Gross transaction volume driven
Top 3
Most profitable AEs on the team
$15M
Quarterly quota carried
$2M+
Ad spend personally managed
01

Profile

I'm a full-cycle sales and partnerships operator. At Whop, a platform where creators, founders, and community owners sell digital products and memberships, I brought businesses doing $3M to $15M+ in annual revenue onto the platform and drove over $137 million in GTV.

I self-sourced the majority of my own pipeline through outbound, ranked among the top three most profitable AEs on the team, and built a referral network that turned single relationships into repeat deals. I had a front-row seat as Whop's monthly GTV grew from around $65M to over $300M during my time there.

I also founded and ran GoHireRetire, a staffing and marketing agency, and spent years running the full sales cycle in NYC real estate. Across all of it, the constant has been the same: fast communication, relentless follow-up, and being useful before I ever need anything.

On and off the clock

02

How I operate

Follow-up

Win the deals everyone else gives up on

Some of my best deals took over a year to close. I follow up on every new feature, on holidays, and any time there's a real reason to reach out, and I multi-thread entire organizations so that when the timing finally changes, I'm already someone the whole team knows and trusts.

Compounding

Relationships and referrals compound

Instead of relying only on direct outreach, I build referral partners with strong networks who introduce me to the right founders again and again. Direct outreach gets you one deal at a time. One good relationship can produce many, for months or years.

Value first

Give value first, and move fast

I operate like a connector, not a salesperson. I communicate fast, refer deals to my partners before I ever ask for anything, and make the introductions people need. By the time there's an ask, the relationship is already lopsided in value.

03

Experience

Whop · Revenue & Growth Lead
Oct 2024 — Jul 2026 · New York / Remote
  • Drove over $137M in gross transaction volume by sourcing and closing businesses doing $3M to $15M+ in annual revenue.
  • Self-sourced the majority of my pipeline through outbound, and ranked among the top three most profitable AEs on the team.
  • Carried a $15M quarterly quota and consistently landed between $13M and $18M.
  • Built a referral partner network that turned single relationships into repeat deals for months at a time.
  • Paired consultative sales calls with in-person dinners, strategic gifting, and event-driven prospecting, multi-threading organizations from CEO to ops.
GoHireRetire · Founder
Dec 2022 — Jun 2025 · Remote
  • Founded and ran a staffing and marketing agency, directing growth, marketing, and sales end to end.
  • Managed over $2M in ad spend and designed repeatable outreach and partnership systems.
  • Built the full web presence, internal tooling, and creative assets using AI, from websites to web apps to video.
Compass · Licensed Real Estate Salesperson
Jan 2022 — Oct 2024 · New York City
  • Ran the full sales cycle for buyers, sellers, and renters across NYC.
  • Built a referral-driven pipeline through relationship selling and hosted events.
GroGram · Director of Sales
Apr 2018 — Dec 2019 · New York City
  • Built and led the sales function for a social media growth company helping clients grow their personal brands, reach, and engagement.
Earlier · Licensed real estate sales across NYC and business-financing, 2018–2022.
04

What I bring

Enterprise sales Full sales cycle Consultative selling Partnership systems Referral networks Outbound prospecting Event-based selling Strategic gifting Pipeline development Negotiation Paid advertising Go-to-market strategy Public speaking AI-built tooling
05

Education

B.S. Forensic Financial Analysis
John Jay College, CUNY
2015 — 2019 · New York City
Let's talk

Very excited for what's next.

Always open to connecting with people building something great. The fastest way to reach me is below.